Webhook OUT: publications into analytics and BI
Every publication — an event in your analytics or BI.
Telegram The problem
Content is published, but it's not in analytics. To link a post to reach, clicks and conversions, publication data has to be entered into BI by hand — and it's always incomplete.
How Crosslybot solves it
Crosslybot's outgoing webhook sends an event about every publication into your analytics system. With a trace_id the post is linked to its metrics — reports are built on complete data.
Crosslybot sends publication data into your analytics or BI via an outgoing webhook. After every publication the service sends an event — with the text, platform, link, metadata and trace_id.
With a trace_id the post is linked to its metrics: reach, clicks, conversions. The event is HMAC-signed, and on a failure delivery is retried automatically. Content reports are built on complete data, with no manual entry of publications into BI.
How to set up
Stand up a receiver
Build an endpoint or connector that accepts the event and writes it into your analytics or BI.
Set up Webhook OUT
In the Crosslybot dashboard, specify the receiver URL and enable the outgoing webhook for the project.
Verify the signature
Validate the request's HMAC signature — this guarantees the event came from Crosslybot.
Build reports
Link publications to reach and conversions by trace_id and the time they went out.
What's inside
Content in the same system as metrics
Publication data lands in BI automatically — next to reach, clicks and conversions.
trace_id for end-to-end analytics
Every event contains a trace_id — by it the post is linked to its metrics and logs.
HMAC signature
Every outgoing event is signed — the receiver verifies the signature and trusts the source.
Result
Content reports are built on complete data. Every publication is linked to its metrics with no manual entry.
FAQ
What comes in the event?
The post text, the platform, a link to the publication, the date, metadata and a trace_id for end-to-end tracking.
Which systems does it work with?
Any that accept HTTP — your own analytics, BI, ClickHouse via a collector, dashboards via a connector.
What if the receiver is unavailable?
Outgoing webhook delivery is retried automatically — the event won't be lost on a brief outage.
What plan is needed?
Webhook OUT is available on the Pro plan and above.
Ready to try?
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