Routing posts by keywords
To each target — only posts on its topic, by words and hashtags.
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Max The problem
Content from one source channel is mixed-topic, while the target channels are niche. A discounts channel doesn't need news, a jobs channel doesn't need event announcements. Sorting posts into topical channels by hand is impossible.
How Crosslybot solves it
Crosslybot filters posts by keywords and hashtags for each target. Only what contains its words goes to the platform — one source distributes content across topical channels on its own.
Crosslybot filters posts by keywords and hashtags for each target. Only a post that contains at least one of its keywords goes to a platform — this way one mixed-topic source distributes content across niche channels.
The filter understands hashtags, individual words with boundaries, phrases and emoji — the type is detected automatically. Each target has its own set of keywords, so the routing logic is configured independently. Each topical channel gets only the relevant posts.
How to set up
Connect a project
Set up the source channel and several topical targets in @Crosslybot.
Open the word filter
In the target settings, open the word and hashtag filter.
Set the keywords
Specify words, phrases, hashtags or emoji — a post goes to the target only if it contains at least one.
Publish as usual
Each post goes only to the targets whose keywords it matches.
What's inside
Topical routing
One source distributes content across niche channels — each gets only its own posts.
Words, phrases, hashtags, emoji
The filter understands hashtags, individual words with boundaries, phrases and emoji — the type is detected automatically.
Own set per target
Each platform has its own keyword list — the routing logic is configured independently.
Result
One mixed-topic source neatly distributes content across niche channels. Each platform gets only the relevant.
FAQ
How does the filter tell a word from a hashtag?
The type is detected automatically: hashtags and phrases are matched as a substring, an individual word at word boundaries, so 'cat' won't trigger on 'category'.
What if a post doesn't fit any target?
A post that doesn't pass a target's filter isn't published to that target. To the other targets where it fits — it is published.
Can I use multi-word phrases?
Yes. Phrases and emoji are supported on par with individual words and hashtags.
How do I start?
With the free plan — 15 posts per month, no card.
Ready to try?
Connect the bot in 2 minutes. Free plan — no cards, no signup.